Why did you choose this postgraduate course and institution?
I chose to do an MSc in marketing because of the final year of my undergraduate course. My final dissertation focused on feminist perceptions of gender-targeted marketing strategies relating to alcohol branding and nightlife promotion. When researching the literature on gender-based marketing, I found a real passion for marketing and for understanding how things can be interpreted by a wider audience.
Prior to this, I had been working with the university on events and student engagement, so looking at both sides of this was fascinating, and I wanted to find out more. The University of Brighton was always my top choice for further study, as I had completed my undergraduate studies here, and I loved the city and the university.
What was the application process like?
It was very straightforward, just involving completing an application form and writing a personal statement.
The turnaround from applying and being accepted was very quick, which isn't something that you tend to experience from undergraduate study.
How are you funding your postgraduate study?
I have a government loan that covers the course and some of my living costs. I also work alongside my studies with the university and in other creative roles.
Tell us a bit about the course.
The Masters is incredibly interactive, and I love that. The course covers different aspects of marketing in detail. This is challenging given the short timeframe, but the longer, more interactive sessions make it compelling.
Some of the things I have learned have linked back to my degree in psychology and criminology, such as consumer behaviour. I have also picked up new things that feel so relevant to my future career, such as responsible marketing.
I had the pleasure of creating my own subscription box idea, which was challenging yet rewarding and gave me huge insight into what goes into marketing planning and strategy.
How is the course assessed?
It is assessed through coursework, including:
- creating marketing plan books
- making video presentations
- writing essays.
What is Research Proposal Fest, and why did you decide to attend this event?
It is part of the 'Research Methods and Methodologies' module. I attended this event because it was an opportunity to present my research proposal poster and receive genuine, insightful feedback on my idea.
How did you display confidence during the session?
I spent a lot of time refining my core idea before the poster. Although my niche wasn't decided until a few days before the poster, gathering knowledge on the wider topic really boosted my confidence, as I knew what I was talking about.
I found an idea that I was genuinely passionate about. Even if you are uncertain about something, if you show passion and energy, you will engage an audience, and that response will be encouraging.
I walked my audience through the poster method step by step. This not only guided them and enriched their understanding of my topic, but also helped me stay calm despite the thoughts racing through my head.
I had a notebook with my core and most valuable ideas that I knew I needed to cover, even though I never used it. This is a great way to keep yourself on track, and a quick glance can help all the ideas to come flooding back.
Why is confidence an important skill to possess?
Everything requires some level of confidence, including:
- completing university assignments
- delivering pitches and presentations
- making friends
- sending applications and attending job interviews.
Confidence isn't just physical; it's also how you come across in your writing and is displayed through the way you use language.
If someone perceives you as being unsure of yourself, you'll not be able to convince them of an idea you have or why you are the best person for the job.
During your time as a student, how have you built your confidence?
I have mainly built confidence through delivering presentations. Throughout my undergraduate and postgraduate studies, I've had to put together presentations for a variety of situations, including:
Even in a video presentation, you need to have certainty.
I've also completed some podcast assignments, which have helped. Listening back to yourself or rewatching something is difficult at first, but you are your own worst critic, so whatever you see, others see only half of it.
What other employability initiatives have you been involved with, and what skills did you develop?
I took part in the careers and employability scheme, which helped me secure an internship. I developed skills in:
- CV building
- cover letter writing
- interviewing
- the application process.
I also discovered what employers look for and how every skill needs an example.
The best thing I learned was how useful a notebook is for an interview because it is not a memory game; it's a chance to promote yourself.
I've also had the role of careers and employability ambassador for the university. This job has been so rewarding, as I have seen many career advisers interact with students.
During the course, I've attended many careers events and have seen first-hand what employers look for. I understand how valuable networking is and have developed that core skill.
What has been the highlight of your time at the university?
The lecturers. I feel so supported in my studies and genuinely seen. Plus, the lectures are fun, which makes everything so much more motivating.
What are your plans after graduation, and how does your Masters relate to this?
I plan to do a PhD, and my Masters fits well because each module requires elements of research as well as different aspects of marketing. This has been so valuable as it has helped me to find my specialism.
I have always wanted to go into research because my ideal job is helping a community. By doing a PhD, I know this will be possible. However, working with adults with learning disabilities changed my trajectory in inclusive marketing. By speaking to my lecturers and sharing my passions, I have now opened myself up to a real opportunity to specialise in this subject.
What tips would you give other students to help them build their confidence?
- Network. This is literally about getting yourself out there and showing up. If you see an event, like the Research Proposal Fest, and it seems interesting, go to it. There is no pressure to do anything or to speak to anyone, but just showing your face and getting your name out there really helps you build that connection. This is something I did, and it has greatly boosted my confidence. You'll find people who share your passions and interests, and it's fun to meet people and gain new insights.
- Show up. This is a simple one, not just for the people around you but for yourself. I don't mean just turning up - but applying yourself and being present in that moment. You will gain so much more out of something by genuinely being present.
- Ask questions. This is perhaps the biggest and scariest thing, but it is important. If you don't ask the questions, you'll never know the answer. That classic thing teachers would say in school is 'no question is silly', and it's so true. Sometimes people ask questions I hadn't even thought of, and this completely shifts my perspective. I guarantee there is someone else in that room hoping someone will ask their question, so take the leap. The best thing to do is to start small, ask something you're certain of the answer to, and you'll see how much less daunting it is to speak up in front of other people.
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