Headshot of Suda Mohamedin.
Case study

Creative producer - Suda Mohamedin

While studying for the BA Television and Media Production at the University for the Creative Arts (UCA), Suda secured an assistant producer internship with Sky through Creative Access's diversity and inclusion programme

Why did you decide on a creative career?

I've always needed some kind of creative outlet. My background has been pretty varied - from fine art to product design to media production, and I've never really seen creativity as something separate from who I am. It's just how I make sense of things.

I also realised quite early on that a traditional 9 to 5 job didn't quite fit my personality. I've always been drawn to making things, shaping ideas, or being part of a creative project in some way. That's what drives my creative juices and keeps me passionate about my craft.

How did you get your internship with Sky?

I landed my internship at Sky in a slightly unexpected way. In the final months of my degree, I was doing what most students do - applying for at least five jobs a day and hoping something would stick. It was intense, slightly overwhelming, and very competitive. Around that time, I discovered Creative Access and the tailored roles they shared online, which honestly made the whole search feel a lot more focused and less like I was throwing applications into the void.

I applied for the Sky internship in December and then - nothing. I didn't hear back until June. By that point, I'd almost forgotten about it. So when I found out I'd been shortlisted for the assessment centre, I was genuinely surprised and really excited. It was a full-time role in the field I'd been studying, but it would also mean stepping into the world of advertising and campaign production, which was completely new to me. That mix of 'this is what I trained for' and 'I have no idea what I'm walking into' made it all the more exciting.

How did the internship work?

My time at Sky never really felt like an internship. I was part of the first cohort of the scheme, so there was a lot of learning and experimenting on both sides. We were figuring it out as we went along. It was a 12-month full-time role split across three departments, all as an assistant producer.

I spent six months with the Sky Cinema team working on trailers and broadcast content, then three months with Sky Sports coordinating Premier League shoots and supporting major rebrand campaigns. My final three months were with Sky News, where I had the chance to work on the Sky News x NBC American election campaign, which was surreal in the best way.

What stood out most was the level of trust we were given. The training was there, but so was real responsibility. I became a main point of contact between teams, getting involved with:

  • arranging voiceover (VO), audio and design bookings
  • managing content and assets
  • delivering work through to broadcast.

It wasn't shadowing, it was hands-on.

I also had regular check-ins with my manager, which made a huge difference. We'd review my progress, talk through ideas, and I was encouraged to explore areas outside the scheme's set structure. It felt genuinely supportive, like a space where I could test things, grow in confidence, and start figuring out the kind of producer I wanted to become.

What was a typical day like at Sky?

Most mornings started the same way: breakfast with the other interns in my cohort. Some were creatives, some designers, and it became our little ritual before the day properly kicked off. We'd catch up, compare projects, and swap stories about tight deadlines or exciting briefs. Sky felt surprisingly close-knit for such a big organisation, and it was easy to strike up conversations and build friendships across departments.

Once I was at my desk, the first thing I'd usually do was check the production timeline and map out what needed to be actioned that day. Depending on the project, that could mean jumping into brainstorming sessions with the creative team, sitting in on production planning meetings, or heading to the studio suites for audio recording sessions. The best part was the fact that I could log on one morning to a completely new brief that needed content turned around within a week. It kept everything fast-paced and exciting.

What also made the experience stand out was the emphasis on learning. There were regular masterclasses and creative booster sessions open to staff, and I tried to attend as many as I could. I'd often leave campus with a random new industry insight, a creative technique I wanted to try, or just a different way of thinking about the work I was making. It felt like an environment that genuinely wanted you to grow.

What key skills did you learn through this experience?

  • Production management - I learned how to properly structure and run project timelines, from smaller briefs to large-scale campaigns. That meant understanding how to plan realistically, manage moving parts, and keep projects on track from initial idea through to final delivery.
  • Leadership and creative ownership - Over time, I grew more confident leading my own projects and taking real authorship over the work. Instead of just supporting from the sidelines, I learned how to make decisions, stand by my ideas, and take responsibility for the final outcome.

How did your placement turn into a permanent role, and what were your main duties?

My placement eventually turned into a permanent role when a position opened up within the Sky Entertainment team. I applied, interviewed, and thankfully got it. On paper, the title didn't change. I was still an assistant producer, but the scope of the work definitely did.

I started working on bigger briefs that involved more shoots and large-scale OOH (out-of-home) campaign assets, which meant stepping up quickly. I had to sharpen my shoot experience, think more strategically about logistics, and manage tighter, more complex production timelines. There was less hand-holding and a lot more ownership.

The shift was especially noticeable in finance. I was now working with larger budgets and bigger crews, which meant being far more involved in cost tracking, approvals and overall spend. It pushed me to become more confident, not just creatively but operationally as well.

What were your highlights during your time with Sky?

Getting the opportunity to work on some of the biggest campaigns, from Sky Original shows to HBO titles, was a real highlight.

It felt surreal at times to see projects I'd helped shape out in the world. Even more special was winning a few shiny GEMA Awards for our work on the Sky Cinema Comic Book trailer and the Big Zuu and AJ Tracey key art campaign.

What were the biggest challenges?

It was definitely about upskilling and adapting quickly. Even though the internship came with a lot of support, there was still an unspoken expectation that you would grow fast and prove you were ready for more.

I felt real pressure, mostly from myself, to make an impression, not just through my attitude but through the quality of my work. That meant stepping up wherever I could, offering production solutions before being asked, and contributing ideas confidently in brainstorming sessions rather than sitting back.

Another challenge, which sounds small but really isn't, was keeping track of everything I was doing. When you're moving from project to project so quickly, it's easy to forget how much you've actually worked on. I had to be intentional about updating my portfolio and staying connected to the people I collaborated with.

Making time to document the work and nurture those relationships felt just as important as delivering the projects themselves.

Briefly tell us about some of the projects you've been working on since.

Alongside my work in broadcast, I've been directing and producing independent documentaries and web series, collaborating with an incredible group of talented women creatives across different media. One of the projects I'm currently working on, Scared to Be a Mother: The Black Maternal Experience, is set for release in 2026 and has been especially meaningful to develop.

At the same time, I've continued exploring my own creative practice:

It's important that I'm not just supporting other stories, but also shaping and testing my own voice as a creative.

How has your role as a creative producer developed, and what are your career ambitions?

My role as a creative producer has really grown through collaboration, seeing ideas evolve from early conversations into fully realised projects. It's the stage in my career where I've felt the most creative freedom, able to explore different corners of the industry and stretch into new formats and styles.

Looking ahead, my ambition over the next few years is to produce more documentaries and, eventually, take on my first feature. That feels like the natural next step - building on everything I've learned so far, but pushing myself into something bigger and more ambitious.

What advice would you give to others interested in doing an internship?

  • Stay genuinely enthusiastic about the industry you want to enter. In the early stages of your career, curiosity and energy really matter. Be open to unexpected opportunities - sometimes the things you didn't plan for end up shaping you the most.
  • Don't treat an internship like a fixed curriculum. It's not school - it's a chance to shape your own experience.
  • Don't be afraid to feel like you're starting from scratch. Everyone is learning, even if it doesn't look that way. An internship is the perfect space to figure out your pace, your strengths, and what you actually enjoy - without the pressure of having everything mapped out.

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