5 ways to make the most of careers fairs

What are careers fairs?

Also known as job or recruitment fairs, careers fairs are events that bring organisations together under one roof, allowing jobseekers to network and connect with employers.

'Careers fairs are an excellent way to meet a variety of employers,' says Emma Lennox, careers consultant at Queen's University Belfast. 'You'll be introduced to sectors you hadn't previously considered, broadening your horizons.'

They enable you to discuss potential work opportunities with recruiters and gather information on different:

• companies
• job sectors
• roles

'They also provide an excellent chance to ask the questions you can't find on an employer's website,' adds Emma. 'For instance, what is the culture like, does the representative enjoy their job, what advice would they give on the recruitment process?'

Billah Qureshi, head of employer engagement and projects at the University of Reading Careers Service, explains, 'Whether you're actively looking for opportunities or just starting to think about your career, attending a fair can offer insights and connections you won't find elsewhere.'

Who are careers fairs aimed at?

When run by universities, careers fairs are typically geared towards final-year students who are ready to start filling out job applications.

However, they can also give first and second-year students a head start on researching their options or finding work placements and internships.

Are there different types of careers fairs?

Yes, some of the events are general, housing employers from a mix of job sectors and industries. Others focus on particular areas of employment, such as:

• business
• law
• STEM (science, technology, engineering and maths)
• teaching.

The format of careers fairs may also vary, with some being held in person and others conducted online.

When do careers fairs take place?

While events can be run all year round, they traditionally take place during the spring and autumn terms in March/April and then September/October/November.

To see what's available, search for open days and events.

Are careers fairs useful?

Overall, yes. But this depends on your expectations.

If you attend a careers fair with the aim of learning more about particular industries, employers and roles and making connections that you can use in your job search, then events of this nature are well worth your time.

However, if you attend a fair with the expectation of being hired on the spot you'll likely be disappointed. It's highly unlikely that recruiters will offer you a placement, internship or employment right then and there, as no matter how much you impress there are still application procedures to follow.

How do I make the most of careers events?

Be prepared

When you sign up, most careers fairs give you a list of attending organisations.

'Do some research beforehand to get a sense of who the employers are and what they offer, whether it's internships, placements, or graduate roles,' explains Billah. 'Knowing the basics can make it easier to start a conversation.' Also, consider delving into each company's 'about us' page to understand its core values and goals.

To make the most of your time at the fair, Emma suggests going with a plan. 'Know how you’ll introduce yourself. Usually, a careers service will be there, and we don't mind if you do a practice run with us first.'

It's also important to identify employers of interest beforehand. 'When you arrive find them on the map and head straight there - don't get distracted by free stuff,' adds Emma.

Even if you have a 'hit list' of organisations, don't discount those less well-known. 'While well-known companies often get the most attention, it's worth chatting to some of the smaller or less familiar organisations too,' says Billah. 'They can offer just as many opportunities - sometimes with more variety, quicker progression, or a more personal feel.'

Other ways to prepare include:

• updating your CV
• creating or updating your LinkedIn profile
• thinking of questions to ask employers.

Rather than asking something broad like 'what do you do?', Billah suggests the following:

• do you have placement or internship options for undergraduates?
• what support or training do you offer early on?
• what skills or experience do you look for in students or graduates?

Make a good impression

'Arrive early,' suggests Emma. 'Careers fairs are long days and can be repetitive, so engage with employers while your energy levels are high.' To ensure you get a worthwhile amount of time with each employer, avoid attending at lunchtime, as this is usually the busiest period.

When it comes to what to wear, you don't need to be in formal business attire. However, keep in mind that you're still meeting potential employers, so looking smart and appearing organised will help you come across as professional.

In addition to how you look, consider how you behave. Approach recruiters with a positive, engaged and enthusiastic attitude. 'Employers really value students who are curious and proactive,’ explains Billah.

If there are a number of recruiters you'd like to speak with, time will be of the essence. 'Don't go with eight of your best friends, as you won't stand out in a crowd,' says Emma. You'll be more focused if you navigate the event alone.

Sort your online set-up

One of the main benefits of a virtual careers fair is how accessible they are, as you can log on from home and work around lectures and other commitments.

Emma reminds you that 'the same rules for in-person careers fairs also apply online - preparation and focus are key.'

'Ensure your technology and connection are reliable ahead of the event,' says Emma.

Depending on the platform, you may need to create a personal profile that gives employers some information before you meet them. This differs from physical events, where they don't know anything about you until you approach them. Take your time and think about the impression you want to give.

Unlike at in-person events, you can also direct message and book brief meetings with the organisations attending. Reaching out to recruiters proactively during an online fair is important, since you won't be able to catch an employer's attention in the same way as you might at an in-person event.

Even though you're not there in person, consider how you’re coming across to recruiters. Find a quiet location with a neutral background, where you won't be distracted by noise. 'Don't try to talk to employers on the phone in a busy café,' advises Emma. Ensure that you maintain eye contact and actively listen to the employer; this will show you are interested in what they have to say.

Take notes

Whether the fair is held in-person or online, make sure you have a notepad and pen to hand.

Careers fairs are busy, and you'll often speak to a number of people in a short time. With that in mind, it can be hard to remember the details when the event is over.

Once you leave an employer's stand, take a minute to record your thoughts. Write down what you've learned about the organisation and your first impressions. Based on the information you received, would you be happy working for this company?

Also note down information such as opening dates for job applications or graduate schemes, entry criteria for roles, personal contact details and organisational social media handles.

If you secure a job interview with an employer, these notes could help your interview preparation.

Follow up after the event

Making connections at a careers fair is a great start, but what you do with them after the event is what really counts.

If you've had a positive conversation with a recruiter, ask for their name and contact details. 'Follow up will be key,' says Emma. 'This can be done either through LinkedIn or email.'

When following up with an employer, Billah recommends that you 'mention something specific from your conversation - it helps you stay memorable and shows professionalism'.

If you're sending a LinkedIn message, Emma provides the following example:

You could also follow up on promising conversations with speculative applications to express continued interest and potentially uncover unadvertised opportunities.

If the employers you spoke to advised you to do something (such as send them your CV or contact details), ensure you do this promptly.

Most importantly, take action.

Find out more

• Search graduate jobs and view all graduate schemes.
• Get help with applying for jobs.
• Learn more about getting a job.